Writing a New Story for Aging
Dr. Joe Coughlin, director of MIT AgeLab
The world’s fastest-growing market is also its most misunderstood. For decades, conventional myths have said that older adults simply want to age into a life of leisure. But defying conventions is what has defined your generation. You’re not ready to simply settle. You still have goals, ambitions, and the desire to continue a quest toward self-actualization. At our next enlightening Think-In, author of “The Longevity Economy” and Director, MIT AgeLab, Dr. Joe Coughlin will share what he has learned through more than 20 years of research into what older people actually want — not what others suggest they need. He’ll examine the unheralded vision of longer life our aging population is building, and discuss how baby boomers as consumers can use our collective power to change and influence the marketplace.